1. General
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SCHOOL |
SCHOOL OF ECONOMIC SCIENCES |
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ACADEMIC UNIT |
DEPARMENT OF ACCOUNTING AND FINANCE |
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LEVEL OF STUDIES |
Undergraduate |
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COURSE CODE |
BA817 |
SEMESTER |
8 | ||
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COURSE TITLE |
Strategic Marketing in Tourism Industry | ||||
| INDEPENDENT TEACHING ACTIVITIES |
WEEKLYTEACHING HOURS |
CREDITS | |||
| Lectures | 3 | ||||
| Hours Lab | 0 | ||||
| Hours Exercises | 0 | ||||
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Total |
3 | 6 | |||
| COURSE TYPE | Required, Elective | ||||
| PREREQUISITE COURSES | No | ||||
| LANGUAGE OF INSTRUCTION and EXAMINATIONS | Greek | ||||
| IS THE COURSE OFFERED TO ERASMUS STUDENTS | Yes (upon request) | ||||
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COURSE WEBSITE (URL) |
https://
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2. LEARNING OUTCOMES
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Learning outcomes |
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Objectives of the course: Tourism marketing functions. Different characteristics of tourism product. Peculiarities of tourism marketing. Market segmentation & implementation of strategies. Tour operators, travel businesses & tourism market. Impact of travel businesses on product formulation. Factors influencing the choice of tourist ddestinations. Image, place identity & branding. |
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General Competences |
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Autonomous work. Group work. Adaptation to new situations. Decision making. |
3. SYLLABUS
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The course content includes: • Introduction to professional tourism. • Conference tourism. • Spaces, equipment & integrated hotel services. • Scientific conferences & catering services. • Entertainment & human resources. • Leisure time management. • Exhibitions & business trips. • Mega events. • Event marketing. • Branding |
4. TEACHING and LEARNING METHODS - EVALUATION
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DELIVERY |
Face to face | ||||||||||||||||||||||||
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USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY |
Use of the electronic platform e-class. During office hours. Presentations are made using Power Point. There is also the possibility of electronic communication via e-mail to the teacher. Providing electronic teaching presentations to Students, via e-class. |
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| TEACHING METHODS |
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STUDENT PERFORMANCE EVALUATION |
Final Exam [100%] |
5. SUGGESTED BIBLIOGRAPHY
| -Suggested bibliography: |
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Fyall, A., Legoherel, P., Frochot, I., Wang, Y. (2020) Tourism & hospitality marketing, Athens: Rosili. Kerin, A. R. & Peterson, A. R. (2011) Marketing strategies, Athens: Tziola. Middleton, V. & Hawkins, R. (2004) Tourism marketing (trans. Antonoglou, E.), Athens: Kritiki. Spanos, D. V. (2019) Branding myth: When Persephone was abducted in Mountain Olympus, 4th International Conference on Changing Cities: Spatial, Design, Landscape & Socioeconomic dimensions, June 24-29, Chania, Greece. Spanos, D. V. (2017) Branding cultural heritage: Global vs local, MENON, 4, pp. 54-66. Spanos, D. V. (2017) Monuments & branding: Interaction between city & region, 2nd Panhellenic Place Marketing & Branding Conference, 30/03-02/04, Larissa, Greece. Vassiliadis, A. X. (2009) The management & marketing of tourist destinations, (2nd ed.), Athens: Stamouli. |
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-Related academic journals: |