1. General
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SCHOOL |
SCHOOL OF ECONOMIC SCIENCES |
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ACADEMIC UNIT |
DEPARMENT OF ACCOUNTING AND FINANCE |
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LEVEL OF STUDIES |
Undergraduate |
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COURSE CODE |
BA605 |
SEMESTER |
6 | ||
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COURSE TITLE |
E- MARKETING | ||||
| INDEPENDENT TEACHING ACTIVITIES |
WEEKLYTEACHING HOURS |
CREDITS | |||
| Lectures | 3 | ||||
| Hours Lab | 0 | ||||
| Hours Exercises | 0 | ||||
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Total |
3 | 6 | |||
| COURSE TYPE | General background, Scientific Field, Skills Development | ||||
| PREREQUISITE COURSES | No | ||||
| LANGUAGE OF INSTRUCTION and EXAMINATIONS | Greek | ||||
| IS THE COURSE OFFERED TO ERASMUS STUDENTS | Yes (upon request) | ||||
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COURSE WEBSITE (URL) |
https://
https://eclass.uowm.gr/courses/ BA217 /
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2. LEARNING OUTCOMES
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Learning outcomes |
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On successful completion of this module the learner will be able to: 1. Define and describe the concept and the constituent parts of a Marketing Information System and distinguish the various kinds and operations of these systems. 2. Design and use Marketing Information Systems application software in order to solve respective problems. 3. Accept the necessity of the existence of appropriate conditions for the operation of Marketing Information Systems in a company and the cost/benefit analysis for their development and operation. |
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General Competences |
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• Search for, analysis and synthesis of data and information, with the use of the necessary technology • Decision-making • Autonomous work |
3. SYLLABUS
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• Decision-making process • Decision-making process due to IT. Categories of information technology systems in e-marketing • Strategic marketing based in processes applications • Design internet marketing plan • On-line advertising • Measuring performance strategies in internet marketing. • Customer relationship Management CRM-Customer Knowledge Management and marketing data mining |
4. TEACHING and LEARNING METHODS - EVALUATION
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DELIVERY |
Face to face | ||||||||||||||||||||||||
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USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY |
Use of the electronic platform e-class During office hours Presentations are made using Power Point. There is also the possibility of electronic communication via e-mail to the teacher. Providing electronic teaching presentations to Students, via e-class |
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| TEACHING METHODS |
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STUDENT PERFORMANCE EVALUATION |
• Mid-term Exam 20% • Semester Ptoject 20% • Final Exam(multiple choice, short-answer questions, problem solving) 60% |
5. SUGGESTED BIBLIOGRAPHY
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• Digital Marketing, From theory to practice Vlachopoulos Maros. Book Code [86053196] ROSILI PUBLISHING HOUSE ISBN: 978-618-5131-60-9 • Electronic Business and Marketing, VLACHOPOULOU - SERGIOS DIMITRIADIS, 2013, Rosili Publishing, M. TZORTZAKIS AND CO., ISBN: 978-960-7745-32-3 • Social Media Marketing, Tracy L. Tuten, Michael R. Solomon, 2nd Edition (2015), Publishers: Diaulos, ISBN: 978-960-531-341-8 |
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-Related academic journals: |