1. General
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SCHOOL |
SCHOOL OF ECONOMIC SCIENCES |
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ACADEMIC UNIT |
DEPARMENT OF ACCOUNTING AND FINANCE |
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LEVEL OF STUDIES |
Undergraduate |
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COURSE CODE |
BA601 |
SEMESTER |
6 | ||
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COURSE TITLE |
BUSINESS STRATEGY | ||||
| INDEPENDENT TEACHING ACTIVITIES |
WEEKLYTEACHING HOURS |
CREDITS | |||
| Lectures | 3 | ||||
| Hours Lab | 0 | ||||
| Hours Exercises | 0 | ||||
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Total |
3 | 6 | |||
| COURSE TYPE | General background, Compulsory | ||||
| PREREQUISITE COURSES | No | ||||
| LANGUAGE OF INSTRUCTION and EXAMINATIONS | Greek | ||||
| IS THE COURSE OFFERED TO ERASMUS STUDENTS | |||||
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COURSE WEBSITE (URL) |
https://
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2. LEARNING OUTCOMES
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Learning outcomes |
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After successful completion of the course, students are expected to be able to: 1. Understand the basic concepts and importance of business strategy 2. Recognize and analyze the parameters of the internal and external environment of the company that affect its strategy. 3. Analyze the factors that lead to the achievement and development of a sustainable competitive advantage 4. Set strategic goals and analyze the means to achieve them. |
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General Competences |
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Search for, analysis and synthesis of data and information, with the use of the necessary technology Adapting to new situations Working independently, team work Decision making Production of free, creative and inductive thinking |
3. SYLLABUS
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Meaning, and Definition of Business Strategy Internal-external business environment analysis Main business strategies Organizational structures and strategy Models of strategic decisions Evaluation of strategies Growth strategies Internationalization Strategies Contemporary issues of business strategy |
4. TEACHING and LEARNING METHODS - EVALUATION
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DELIVERY |
Face to face | ||||||||||||||||||||||||
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USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY |
Use of ICT in teaching | ||||||||||||||||||||||||
| TEACHING METHODS |
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STUDENT PERFORMANCE EVALUATION |
In class learning activities Case study presentation 30% End-of- semester exam 70% |
5. SUGGESTED BIBLIOGRAPHY
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• A.Thompson Jr, A.J. Strickland, John E. Gamble, Crafting and Executing Strategy. The Quest for Competitive Advantage, Utopia Publications ,2010 • Johnson G., Scholes K. ,Whittington R.,Fundamentals of Strategy, Kritiki Publications, 2011 • Book [77106779]: Strategic Managemet: Text & Cases, 9th Edition, Dess Gregory G., McNamara Gerry, Eisner Alan B., Lee Seung-Hyun(Sean), Vasilis Kefis, George Klimis (copyediting) 9th/2019 • Book [77107332]: Strategic Management. An Integrated Approach, Theory and Cases,Hill W. L. Charles, Schilling A. Melissa, Jones R. Gareth 1/2018 • Book [33154735]: Business Strategic Management ,3rd revised edition ,Theriou Nikolaos G. 3rd edition./2014 |
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-Related academic journals: |