1. General
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SCHOOL |
SCHOOL OF ECONOMIC SCIENCES |
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ACADEMIC UNIT |
DEPARMENT OF ACCOUNTING AND FINANCE |
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LEVEL OF STUDIES |
Undergraduate |
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COURSE CODE |
BA501 |
SEMESTER |
5 | ||
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COURSE TITLE |
E-Commerce | ||||
| INDEPENDENT TEACHING ACTIVITIES |
WEEKLYTEACHING HOURS |
CREDITS | |||
| Lectures | 2 | ||||
| Hours Lab | 1 | ||||
| Hours Exercises | 0 | ||||
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Total |
3 | 6 | |||
| COURSE TYPE | Special background | ||||
| PREREQUISITE COURSES | None | ||||
| LANGUAGE OF INSTRUCTION and EXAMINATIONS | Greek | ||||
| IS THE COURSE OFFERED TO ERASMUS STUDENTS | Yes (upon request) | ||||
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COURSE WEBSITE (URL) |
https://
eclass.uowm.gr/courses/BA134/
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2. LEARNING OUTCOMES
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Learning outcomes |
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Upon completion of the course, the student will be able to: - Know the basic concepts of e-commerce and e-business - Know the main entities of e-commerce - Identify the most prevalent e-business models - Identifiy the main types of e-business models that are most commonly used in e-business - Create an e-business plan - Know the key elements of a modern e-business - Build an online store using open software (Wordpress) |
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General Competences |
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The course aims to develop the following skills: - Independent work - Group work - Adaptation to new situations - Decision-making - Working in an international environment - Project planning and management - Build an online store using open software (Wordpress) |
3. SYLLABUS
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Part 1: Introduction to e-commerce 1. Introduction 2. Business models and e-commerce concepts Part 2: Technological infrastructure for e-commerce 3. Building an e-commerce presence 4. Internet security and payment systems Part 3: Business concepts and social issues 5. Marketing concepts and advertising on the Internet 6. Ethical, social and political issues on the Internet Part 4: E-commerce in practice 7. Retail sales and services on the Internet 8. Social networks, auctions and portals 9. B2B e-commerce: supply chain management and collaborative commerce Part 5: Building an e-shop 10. Wordpress content management system |
4. TEACHING and LEARNING METHODS - EVALUATION
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DELIVERY |
Live lectures | ||||||||||||||||||||||||
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USE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY |
Power point slides WordPress software Support of the learning process through the e-class platform |
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| TEACHING METHODS |
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STUDENT PERFORMANCE EVALUATION |
a) Written final examination (100%) including the following: - Short answer questions - Problem solving - Comparative evaluation of theory b) Students may optionally carry out individual or group projects which count for 30% of the final grade |
5. SUGGESTED BIBLIOGRAPHY
| -Suggested bibliography: |
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- Electronic Commerce 2018, 14th Edition, Laudon Kenneth, Traver Carol Guercio - Electronic Commerce and Internet Applications, Valsamidis Stavros and Kazanidis Ioannis, Dissigma Publications |
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-Related academic journals: |